In this guide, I’m going to be talking all about the advantages of starting a branded online community or an online forum. Basically, having an online community is basically like inviting your own customers into your virtual store. You should make sure that you have an online presence, especially if you are a brand or if you are a huge part of a brand. Having an online presence will guarantee that customers will come and that you may retain some loyal customers as well. When you end up creating an online community, this community will end up fitting into your customer avatar, and it will be in relation to all of your products. You will even be finding an ecosystem that will work for you and your customers as well.
1. One of the most important things and one of the most amazing advantages of creating your own brand with an online community on the internet is that you will be driving product innovation. Your customers are basically the best people who can actually tell you what kind of improvements your products will need. You can actually listen to them and take their suggestions. Their suggestions are going to be free for you. Your online forum is basically a megaphone for all of your customers to make sure you get to know what you can do to improve your products and how they will be happier with your products. Sometimes you will receive good feedback, and sometimes you will receive a very negative and demeaning feedback. You need to know how you can deal with them.
2. Secondly, you will be able to properly know your customers. You will be able to make use of the megaphone that I talked about and, you will be able to notice any patterns in the way they describe the problems they are facing. This will actually make you very relatable to your customer, and it will show them that the product it’s something that can be moulded to their liking and to their requirements.
3. Next, you should also think about all of the support costs. Basically, you will need to hire some people for customer support, if you are going to be selling your products. But, if there is an online community where you share your answers to the community, it is basically like a support community, and you will not need a full team for support that is employed all the time. Your online community can actually be used to answer all the questions that the customers may have about your product.
4. Keep in mind that you will be receiving a lot of feedback, and you can take this to your advantage.