Have you ever wondered what you could get out of a lot of marketing efforts?
Well, an online community is usually generated by a lot of marketing efforts. Brands usually make use of communities if they want to make prospective customers very familiar, and also, they should trust a brand and then build very strong and personal relationships with all of their current customers. When they do so, they create something known as brand loyalty. This kind of brand loyalty will usually end up creating a huge community on the internet where people band together and support brands that they like. These communities will also make sure that it can be used when it comes to innovating products, reduce the costs when it comes to support and also increase sales. If you are thinking that your brand is not exactly community-friendly, you should make sure that you think again.
1. The University of Michigan has looked at the relationship between all kinds of online communities and sales and has found that the customers spend at least 19% more after they became a member of the online community of a brand. Well, I am sure you are asking what the businesses and online communities getting their results from?
2. First, I am going to start off by telling you what an online community is.
An online community is basically a group of people who usually interact with each other with the help of the internet. This community can be an interaction about a particular product or a brand. These communities can actually range from two people to 1,000,000,000 people. There can be multiple people in the community. This was initially started with the help of Facebook groups. After that, we started seeing communities in all kinds of forums.
3. There are many different kinds of online communities that you can choose from if you want to join one. But first, you need to consider what a customer would want, if you are a brand that is trying to promote its products. Usually, customers will want an intimate group of people where they can share their thoughts and opinions and receive some information as well. On the flip side, bloggers usually make it their lifestyle to share everything that they experience in their everyday lives.
4. There are actually many different kinds of online communities. The one that I would like to talk about is actually very popularly known as a public social network. I am sure you are thinking about Facebook, Instagram, Twitter and more. The public social networks are usually a hub for online communities to form. Basically, it is really easy to form online communities with the help of social media.